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With the 2022/2023 sports seasons well underway, the team here at Azzuu have been looking ahead to see which design trends we believe are going to be taking centre stage and continuing to push the sports design world into new arenas throughout the 2023/24 season.

Sometimes social media can make us feel like we’re shouting into a void. Algorithms are the tech giants’ way of helping us navigate through the endless streams of information fighting for our attention. We’re not here to tell you whether these algorithms are life savers or pure evil, but we are here to clear up some of the questions we’re left with; Is this the best way of posting? Will people engage with our posts? Will the people we want to see our content actually see it?

Sports sponsorship is constantly evolving in the digital age. With 59% of the global population being active internet users, the big focus is on digital. Here’s Azzuu’s top tips on how your franchise can use digital strategies to create new sponsorship opportunities and increase the value of your current relationships.

Whilst we've all been experiencing this difficult period of lockdown and the sporting world has been forced to stop and take stock, we have been advising Clubs, Federations and Sports Media on how they can maximise their digital engagement.

This article explores the digital engagement and content trends that we've spotted during lockdown and highlights the key lessons that the sports industry can take with it as live sport returns.