2025 DESIGN TRENDS.

Technology and creativity, two words often linked and ever evolving, and with the rise of AI not looking to be slowing down any time soon, complex design techniques are becoming more easily accessible to wider users. Reflecting on a year of substantial growth in the design industry and into the next, we predict the trends will be bold aesthetics, innovative uses of depth, and a move away from affectation - and towards authenticity and sustainability.

Big Bold Colours and Bento Grids

Strong and simple design, combining saturated colours with bento grids and rounded corners, this is a trend we’re seeing hold its own for another year. Resulting in a clean, dynamic look that grabs attention while remaining approachable. Lending themselves perfectly (well?) to social media graphics, these designs elevate schedules or highlight key stats in sports with ease. 

The focus on simplicity ensures graphics communicate effectively without overwhelming an audience - whilst rounded corners and grids bring balance and structure.

3D Design Accessibility

We’re seeing 3D design continue to rise in popularity as AI makes it more accessible. Possibilities are constantly expanding, from hyper-realistic renderings to playful, exaggerated shapes. 

There’s been a rise in brands using 3D designs to bring products and campaigns to life in a ‘real world’ setting. This is expected to carry over into sports graphics when it comes to motion pieces to create immersive fan experiences. This trend also lends itself well to social platforms where teams don’t want to risk their content getting lost in a crowded feed.

Gradients with Depth

Gradients have been used across social suites to make information clear to an audience for a while now, but we’re seeing them develop into a tool to add atmosphere to spaces where it may not have been considered before. Instead of simple colour blends, we’re seeing them being used to create scenes with subtle shifts in tone and texture to suggest depth and emotion.

Simple Photography with Blurs

We’ve seen a lean into minimalist, photography lead designs over the past 12 months, and don’t predict this to slow down over the next. Adding strategically placed blurs to create depth or add a feeling of motion lends itself perfectly to sports graphics where movement can be a key element to lift a static post. Pairing this style with small, detailed typefaces can produce a refined and modern approach to sharing in game or staged images.

Skewed Typography

Thinking more about typography, bold and skewed text its having its moment. Tilting and distorting text within the same lockup can create depth, perspective and visual intrigue - bringing bodies of text to the forefront of design. Maximalist design houses this kind of typography well, especially when it comes to event posters and high energy social first content.

Organic Textures and Earthy Tones

Using AI generated 3D in real life settings gets audiences talking, as its the ‘real world’ - but the real thing can’t be beaten. This is why we’re seeing a nod to organic textures and earthy tones - a total parallel to the punchy design elements that are also raging in popularity. 

As audiences strive for sustainability and authenticity in all areas of life natural aesthetics help teams connect with their audience on a more human level - aligning with a lot of peoples core values for a greener, real connection.

To Conclude

2025’s trends continue to blur the lines between minimal and maximalism, ‘real’ vs generated and exploration of post-shoot effects on images. More tools are becoming available to designers, enabling them to embrace these developments and push creativity further - whilst also grounding their work and being able to develop a personal style not reminiscent of any others. 

If you’re ready to push the boundaries of your brand’s content, let’s collaborate. Contact us at Azzuu to bring these trends to life for your team or organisation.

Written by Team Azzuu