UEFA saw the potential of Azzuu to not only handle their social content but to be pivotal to their complete digital strategy. Azzuu was utilised as a tool to design on-brand yet versatile content that was easily adaptable for their channels across social, web, email, paid media, marketing - in static, video, and animated formats.

Alongside artworking and resizing the initial designs created by UEFA into a versatile suite of templates – then automating the creation of assets to ensure consistency, accuracy, and remove the risk of human error while working at speed – much of our work was to create wider campaign assets, including in-stadia big screen graphics, ad campaign concepts, and animations. This also included a raft of event communication graphics, from no smoking messaging, to fan park and travel guidance, all produced at scale and in multiple languages.

With over 9,000 assets produced over the course of the competition — 5,229 automated and 3,872 regular assets — the demand on the system was intense, but our team’s expertise in dealing with the requirements of such an important, global event was paramount in a successful delivery for the UEFA team.