Azzuu blog.

Technology and creativity, two words often linked and ever evolving. With the rise of AI not looking to be slowing down any time soon, complex design techniques are becoming more easily accessible to wider users.

With the fight to capture attention on social feeds becoming a free for all and more difficult by the minute, a question that arises from this is - where does data lead content fall into your sporting social strategy.

Can you imagine a world where every single piece of digital content you create perfectly, effortlessly and instantly aligns with your brand’s identity? With Azzuu, that’s the reality. No matter how your sports teams perform out there, your marketing, comms and social teams can all maintain consistent branding, on the fly, across all content. Even under the most intense time pressure.

We are living through an exciting time as Women’s sport continues to grow in popularity both on and off the playing field. And we continue to expect to see many more records being broken in the coming years.

Sports sponsorship is constantly evolving in the digital age. With 59% of the global population being active internet users, the big focus is on digital.

Sometimes social media can make us feel like we’re shouting into a void. Despite it being easier than ever to share, connect and engage online, with the number of social media users now at a staggering 4.2 billion, it’s become harder to cut through the noise. Algorithms are the tech giants’ way of helping us navigate through the endless streams of information fighting for our attention.